Sunday, 28 October 2012

Celebrating the launch of The Rubbish Diet in Shropshire

Meet Ali, my new partner in grime from Shrewsbury. Well, I say 'grime' what I really mean is striving for lighter, cleaner bins throughout Shropshire.

Ali Thomas is the driving force behind the launch of the Rubbish Diet challenge in Shropshire. Organised by Ali and Katy Anderson, as a Transition Shrewsbury project, the challenge was announced on Thursday to a room full of local residents who are now set to slim their bins before Christmas.

The Shropshire project will be based on the Internet-based Rubbish Diet 2012 challenge, which I ran earlier this year and I will be working closely with Ali to develop resources and processes that can be tailored to help empower the local community.

The households, which are taking up the challenge over the next few weeks, will play a vital role in helping to gather research on local waste issues and waste-reduction opportunities, supporting the next phase of the project, which will be launched in the new year.

It really is an exciting time for the development of the Rubbish Diet into the wider community and it's great timing that this is being rolled out in Shropshire now, supporting the recent news that Shropshire council has recently launched a mixed plastics collection.  Naturally, there will be challenges for the residents, as cardboard is no longer collected from the kerbside, but Transition Shrewsbury is already prepared for that and will be re-running its successful 'Cardboard Christmas' campaign that took place last year.

The Rubbish Diet Shropshire project already has its own blog, where Ali will be posting regular advice and updates.  You can also follow the latest news on Twitter, via @RDShropshire

If you know anyone in Shrewsbury, or Shropshire, who would love to get involved with this exciting challenge, please forward these details, so they can get in touch. If you are interested in running a similar challenge in your own community, I also would love to hear from you. Email


More information can be found at  Ali Thomas can be contacted by email at


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