Saturday, 5 June 2010

The most rubbish hotel in Rome

So who wants to stay in a hotel like this?   Well, supermodel and eco warrior Helena Christensen for one!

Commissioned by Corona's Save the Beach campaign for World Environment Day, this pop-up rubbish hotel in Rome was created by German artist HA Schult to highlight the importance of preserving Europe's beaches. And it's built almost entirely from rubbish collected from the sands of our wonderful continent.

Although this two storey construction, which surprisingly can sleep up to 10 people, will only be in open until Monday 7 June, its message will last for longer.  The Save the Beach campaign is inviting people across Europe to report and nominate endangered beaches throughout the summer, by visiting  The winning beach will be recovered and cleaned later this year by brewing company Corona.  Last year, website users chose the Italian beach  in Capocotta as the recipient of the Save the Beach clean up.

It's a shame I'm not in Rome for World Environment Day, which is in fact today.  I won't be off to the beach either.  I'll be digging my garden rather than the sands of Suffolk.  But next time I go, I'll certainly pay closer attention and pick up even more litter than usual.  And who knows, I may find enough to build a trashy hotel nearer to home.   Now, I wonder who I could get to stay in my hotel. Alas, knowing my luck it would be the Chuckle Brothers.  So while I ponder that malarkey, I'll leave you with a photo of the world's first ever rubbish hotel with its first ever guest.

Helena Christensen at the Save The Beach Hotel in Rome

More information about the campaign can be found at


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Unknown said...

Lol - I knew you would find something amusing and positive digging in your garden! ;)
This is a very good news and I am sorry too for not having the chance to be in Rome these days! I was there only one week ago! What a shame! :)

Luca said...

Wow! this hotel really is an amazing sight to behold! Colourful like a day at the seaside!
The inside of the room looks strangely posh. I wonder how much of that furniture really comes from rubbish.

Almost Mrs Average said...

Hi Danda - thank you LOL and for your lovely email too. I promise I'll be in touch soon. What a shame you missed this hotel. But no doubt it it proves popular I'm sure it will pop up somewhere else. Failing that, you could always build your own ;0) xxx

Hi Luca - lovely to see you and thanks for popping by. It is very colourful isn't it, just shows what kind of plastic material can be found sadly lurking in the sands. I know what you mean about the interior. It makes it look strangely appealing. :-)

medical equipment said...

wow that sure does look funky and great way to recycle your rubbish

Dog said...

It's actually quiet funky looking, I would stay there!

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